Sharing information about the Tariff Surcharge affecting orders into the USA.
Last updated: 2025-04-09
We want to be upfront with you about a change we’re making that affects all orders shipping to the United States. These tariffs currently only affect our clients in the USA; all other orders are unaffected and can proceed business as usual.
What’s Happening?
Recently, the U.S. government introduced significant import tariffs on apparel and other goods entering the country. These changes have dramatically increased the input and final costs of the products that we ship you.
What Does This Mean for You?
To continue providing high-quality gear and exceptional service without compromising on our standards, we’re implementing a 10% surcharge on U.S. orders. This will be reflected on checkout on any orders from our US team store (beultimate.com) OR via our retail store if the shipping address is in the USA.
While the actual increase in costs is significantly higher, we’ve chosen to absorb the majority of it ourselves to reduce the immediate impact on you.
It also means that given the current uncertainties, we are suspending our turnaround guarantee for US orders. Our best guesses at this point are that shipping into the US is about to get a lot more chaotic and slow given the increased administrative load that comes with worldwide tariffs. We understand that this will likely have a significant impact on your decision to work with us or not, but we want to avoid situations in which you and your team are left unhappy or frustrated by delays that are entirely out of our hands.
Lastly, it also means that we are currently unable to offer direct-shipping on team Fan Stores, and will temporarily be pausing this offering to our US teams (any orders already placed/already into production will be fulfilled as quickly as we can). This does not currently affect our retail store (including UFA collections, USAU elite replicas, and national team replicas).
Will the Surcharge Change?
Given the fluid nature of the current political environment, this surcharge may increase or decrease over time. We’re closely monitoring the situation. If these tariffs remain in place or rise further, it’s likely that the surcharge will need to increase in the future.
Likewise, if the tariffs are reduced or lifted, we’ll look to lower or remove the surcharge accordingly.
Why Not Just Raise Prices?
We chose a surcharge because it’s temporary and transparent. It gives us flexibility to adapt to a rapidly evolving trade landscape without making permanent changes to product pricing across our entire catalog.
Our Commitment to You
We remain dedicated to:
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Delivering best-in-class performance apparel
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Providing fast, reliable, and personal customer service
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Adapting to challenges as they come our way
We understand that you'll likely have questions, perhaps generally (about orders ahead) or specific (about orders in production right now). If you do, please don't hesitate to reach out to sales@beultimate.com and we'll do our best to assist and advise as best we can.
We hope you can extend patience and understanding that during this time we'll be doing our best to minimize the impact on our clients.