What is the Tariff Surcharge?

Sharing information about the Tariff Surcharge affecting orders into the USA.

Update: 2025-09-17

We are happy to announce that as of September 17th 2025, we are:

- reimplementing our turnaround guarantee for team sales (please confirm with your sales rep what that is at the time of ordering)

- reducing our US order minimum from 15 down to 6 units 

- reimplementing direct-ship fan stores for your favorite club & college teams

What’s Happening?

We want to be upfront with you about a change we’re making that affects all orders shipping to the United States. These tariffs currently only affect our clients in the USA; all other orders are unaffected and can proceed business as usual. 

Recently, the U.S. government introduced significant import tariffs on apparel and other goods entering the country. These changes have dramatically increased the input and final costs of the products that we ship you.

What Does This Mean for You?

1. To continue providing high-quality gear and exceptional service without compromising on our standards, we’re implementing a 10% surcharge on U.S. orders. This will be reflected on checkout on any orders from our US team store (beultimate.com) OR via our retail store if the shipping address is in the USA. While the actual increase in costs is significantly higher, we’ve chosen to absorb the majority of it ourselves to reduce the immediate impact on you.
   
   
2. In addition, US team orders will have to hit a minimum of 6 units for each team store, or be subject to an additional $30 fee (in addition to the 10% on each item).
   1. With that in mind, we suggest working with your sales rep to plan your ordering period accordingly. We hope this extra fee should be avoidable in most cases as long as your team is organized!

Will the Surcharge Change?

Given the fluid nature of the current political environment, this surcharge may increase or decrease over time. We’re closely monitoring the situation. If these tariffs remain in place or rise further, it’s likely that the surcharge will need to increase in the future.

Likewise, if the tariffs are reduced or lifted, we’ll look to lower or remove the surcharge accordingly.

Why Not Just Raise Prices?

We chose a surcharge because it’s temporary and transparent. It gives us flexibility to adapt to a rapidly evolving trade landscape without making permanent changes to product pricing across our entire catalog. 

Our Commitment to You

We remain dedicated to:

• Delivering best-in-class performance apparel

• Providing fast, reliable, and personal customer service

• Adapting to challenges as they come our way

We understand that you'll likely have questions, perhaps generally (about orders ahead) or specific (about orders in production right now). If you do, please don't hesitate to reach out to sales@beultimate.com and we'll do our best to assist and advise as best we can.

We hope you can extend patience and understanding that during this time we'll be doing our best to minimize the impact on our clients.