What is a Fan Store, and how can my team set one up?
Sharing information about how individual teams can set up Fan Stores to fundraise.
A Fan Store is a simple way for teams and organizations to offer BE Ultimate gear to supporters without needing to collect orders or manage distribution themselves.
Orders are placed online by individual customers, and each order ships directly to the person who placed it. Fan Stores are also priced at retail, and eligible teams may earn commission on sales.
How Fan Stores work
Fan Stores are designed to be a streamlined, limited-time online store featuring a focused selection of BE Ultimate products for your team or community.
There are a few key differences between a Fan Store and a regular Team Store:
- orders ship directly to each customer
- products are sold at retail pricing
- the store offering is intentionally more limited
- only items previously ordered by the team can be included
Store duration
Fan Stores are limited to opening for 1 week only. Typically these will be launched on a Monday, and rolling through until the end of the week!
Product selection
Fan Stores are capped at 16 items. We recommend keeping stores to around 12 items for the best shopping experience.
Design policy
Only designs previously ordered by the team during the season may be included in a Fan Store. New designs, revisions, or unapproved artwork cannot be added.
Why Fan Stores are limited
Fan Stores are intended to be a simple and efficient way to make existing team gear available to supporters. Keeping the store window short, the product selection focused, and the designs limited to previously ordered items helps ensure a smoother setup process and a better customer experience.
When to launch a Fan Store
Fan Stores are usually best suited for teams that have already received their gear, or are later in their season, once supporters have seen the products and there is clear interest in ordering.
Interested in setting one up?
If you would like to launch a Fan Store for your team, please reach out to your BE Ultimate sales rep. They can help confirm eligibility, review which products can be included, and get the store set up.